Search engine optimisation (or SEO) is one of the key aspects in driving traffic to your website. As a business, generally speaking, you have two options; learn and perform SEO in-house or choose to outsource to a suitable SEO company.
Here are some tips to help you make the right decision for your business.
Use your writing skills
Keeping your website content updated and relevant should be a priority. Inactive content (if your blog hasn’t been updated in months or years, for instance) can be an indication that your information might be outdated – or simply that the website is no longer in use. Writing news or blog posts on a regular basis is a good way to stay updated. Not only is this an advantageous SEO strategy but it also sends out the right signals to your audience.
Submit your website to the main local search directories
It can be relatively straight-forward to submit your site to Google Places, Bing Local and Yahoo Local. Sign up and choose categories that are relevant to your business. Upload a few photos and videos if you can. Once you’re listed, ask satisfied clients to leave positive reviews. By doing so, you are adding credibility to your business online and enhancing your reputation.