Date:

Author

Category: IT News, IT Support.

Today (29th July 2009) Yahoo & Microsoft have combined forces to create an agreement that will take on the might of Google.

So what does this mean to you and I ?

Well at last Google may have some credible competition in the search space and this is no bad thing – Some of the best products and services are delivered when there is competition (remember the world with DOS and no Microsoft Windows before Apple produced their graphical interface!).

Web advertising revenue amounted to $6.1 Billion in Q4 2008 and this is set to grow exponentially as companies realise the power of the web and the ability to closely track any advertising carried out within this medium. When you compare this to traditional forms of advertising like newspaper or TV, there is an almost limitless supply of data and statistics that give the marketers an unprecedented level of control. This is a huge market and so far Microsoft has failed to make an impact (remember MSN & Microsoft Search). Yahoo were once great and to be honest do have a great product but they have been slowly trampeled upon by Google.

That said, Google got to where it is with a superior search engine and Bing is still way short of this… but things can change.

Read more »