Date:

Author

Category: Business, Online Marketing.

As a marketing manager, I have been asked on numerous occasions by MDs whether posting on social media accounts is really necessary and beneficial for business.

Like it or loathe it, we live in a fast-paced digital era today so social media needs to be embraced as part of an overall business marketing strategy; prospects are savvy and with lots of competition no doubt on your doorstep, they want to know that you are keeping up with the times.   However, I can appreciate that social media marketing is just one element of your sales and marketing function, and it is a minefield that looks very time-consuming; but it doesn’t have to be.  It’s about being smart and looking at means and ways of doing things efficiently and knowing some basic things that can help the end goal – getting more business.   Here are some basic tips to get you started:

  1. Quality over quantity

It is not necessary to be on every single social media channel and it wouldn’t be possible as there are 100+ platforms.  It is important to be selective.   Think of your target audience and find out which platforms your target audience spend time on and focus your efforts on doing those selected platforms well

  • Automate where possible

There are some useful scheduling social media platforms out there such as Hootsuite, Sprout Social, Buffer etc. that allow you to schedule posts in advance to help better manage your time or when staff are away on holidays to make sure you are always engaging with your prospects

  • Images/videos are key

Images, gifs and videos have higher engagement that just text so make sure you are utilising them where possible

  • It’s meant to be social

The key is in the title itself – it’s called “social” media for a reason so bear this in mind as well as your brand in what you post and how you word posts.  As a guide 2 out of every 5 posts should be something not necessarily to do with your business

  • Short but sweet

Don’t make posts too word-heavy otherwise your audience will switch off. Where possible post hyperlinks to send prospects directly to your website for a full article; also remember you are limited on characters on some platforms. And not to mention a long link of letters and numbers not only looks like it could be spam but also ugly.  There are some helpful URL shortener tools such as Bitly, Tiny etc.

  • Evaluate evaluate evaluate

Although a lot of social media is about engagement and not direct leads, it is part of the process of a prospect becoming a lead, therefore you need to know what is and what isn’t working.  There are some useful social media analytic tools out there – free and paid for such as Google Analytics, Twitter Analytics, Facebook Insights etc. as a starter.

Helen Roughley

Marketing Manager, The PC Support Group

SEO DIY or Outsource

Date:

Author

Category: IT Support, Online Marketing.

Search engine optimisation (or SEO) is one of the key aspects in driving traffic to your website.  As a business, generally speaking, you have two options; learn and perform SEO in-house or choose to outsource to a suitable SEO company.

Here are some tips to help you make the right decision for your business.

DIY IN-HOUSE:-

Use your writing skills

Keeping your website content updated and relevant should be a priority.  Inactive content (if your blog hasn’t been updated in months or years, for instance) can be an indication that your information might be outdated – or simply that the website is no longer in use.  Writing news or blog posts on a regular basis is a good way to stay updated. Not only is this an advantageous SEO strategy but it also sends out the right signals to your audience.

Submit your website to the main local search directories

It can be relatively straight-forward to submit your site to Google Places, Bing Local and Yahoo Local.  Sign up and choose categories that are relevant to your business. Upload a few photos and videos if you can. Once you’re listed, ask satisfied clients to leave positive reviews. By doing so, you are adding credibility to your business online and enhancing your reputation.

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Date:

Author

Category: Home Computing, Online Marketing.

Facebook is changing. If some people were upset by the small changes on the profile that happened last week, these new changes are going to be on a different level. This is the end of Facebook as you know it.

At last week’s Facebook developers conference, f8, the company introduced the radically redesigned profile page now called the Facebook Timeline. Instead of a single column stream of status updates and photo uploads, the new Timeline provides a deeper look into your past.

Facebook CEO Mark Zuckerberg described Timeline as “a great way to discover all the things people have done their whole life.” Facebook is about to completely change the way its profile pages look as part of the website’s biggest redesign so far.

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