Is this iPhone alternative the latest "must-have" piece of kit?

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You know how it is.

You shut the door behind you and even before you’ve got the key out of the lock, you’re checking your pockets to make sure your mobile phone is safe and sound.

It’s a sad fact, but so true for many smartphone users today who just can’t bear the thought of being separated from their handset – or indeed the urge to stare blankly into a screen at regular intervals.

This could all be about to change, however, with the arrival of the “noPhone”.

This rectangular-shaped piece of black plastic (not completely dissimilar to a certain popular brand of smartphone) has been described as a new way of helping you manage your app addiction – despite being unable to send a text or make any calls.

The brainchild of a group of friends from the Netherlands and America, the idea came about after a night out socialising.

“A thin, light and completely wireless design, acting as a surrogate to any smart mobile device, enabling you to always have a rectangle of smooth, cold plastic to clutch without forgoing any potential engagement with your direct environment.”

Creators Van Gould, Ingmar Larsen and Ben Langeveld said the noPhone came about as a “satirical security blanket” which makes a statement on our present addiction to technology.

“On a night out we stare at our phones and occasionally look up from our screens to order another round, which is the norm nowadays,” they explain.

“However, after we created the project the response from people actually wanting to purchase the NoPhone was overwhelming.”

And despite being just a redundant, phone-shaped object the “device” is proving popular thanks to a crowdfunding campaign on Kickstarter, raised nearly £9,000 by using the rather catchy description; “Never again experience the unsettling feeling of flesh on flesh when closing your hand.”

So what do we know about the noPhone and how does it compare to other models on the market?

Well, not only will it never distract you at concerts or disrupt your visit to the cinema, some of the most impressive features include its very own “selfie” feature (a mirror stuck to one side of the phone), a 0-megapixel camera, infinite battery life as well as being waterproof and shatterproof if dropped from a great height.